GoGoCollective

Where Poetic Innovation takes form

GoGoCollective is a collaboration platform for designers, organized by architect Go Kawakita / GoGo1122.

It was established as a place to develop GoGo1122's philosophy of Poetic Innovation on the scale of products.
Various designers, materials, and technologies intersect, giving rise to new interpretations and ideas.

Collective is not simply a place where people gather. It is a creative intersection where different perspectives and technologies meet and overlap, leading to new creations.

And this is also
a nexus where works are born, presented, and connect with people's lives.

The works showcased at GoGoCollective
are born from the intersection of architectural thinking, digital technology, the individuality of materials, and the skill of artisans.

Each work is
like a small piece of architecture, embodying the philosophy and process of its design.

GoGoCollective is
a platform for delivering the philosophy of Poetic Innovation to the world in a tangible form.

Design Philosophy

The Four Elements that Make Up GoGoCollective

Architecture

Design thinking designed like architecture

The starting point of GoGoCollective's creations is architectural thinking.

Under the philosophy of Poetic Innovation championed by GoGo1122, we discover the poetic possibilities hidden within materials, forms, and technologies that cannot be fully expressed by rationality and function alone, and connect them to new forms of expression.

Just as a concept gradually takes shape in the relationships between structure, space, and materials when designing a building, GoGoCollective's products also develop from a single idea into form, structure, and texture.

Each creation is not merely a product, but emerges as a small building-like entity embodying a concept.

Material

Design begins with material

Materials are one of the key starting points in GoGoCollective's designs.
We carefully interpret the physical properties and individuality of each material, such as stone, metal, glass, and resin, and explore forms that leverage their unique characteristics.

Materials are not merely components; they are entities that possess beauty and strength in themselves.
Sensory elements of the materials, such as their texture, weight, reflection of light, and feel, shape the expression of the work.

Similar to material selection in architecture, we emphasize maximizing the appeal of materials in our products.

Craftsmanship

Where tradition meets technology

When human hands work on materials, new expressions are born.

At GoGoCollective, we explore new possibilities in manufacturing by combining artisanal craftsmanship with modern technology.

The skills cultivated by artisans over a long period are the crystallization of wisdom and experience that maximizes the characteristics of materials.
By integrating new technologies, traditional techniques meet contemporary design, giving rise to new expressions.

GoGoCollective's works are created at the intersection of tradition and technology.

Digital

テクノロジーは新たな形態のためのツールである

At GoGoCollective, digital technology is not merely a means of production, but a crucial design tool that guides concepts into form.

By utilizing digital technologies such as computational design and 3D printing, we can embody complex forms and structures that were difficult to achieve with conventional methods.

Digital technology is also a field for experimentation to expand the possibilities of design.
By actively incorporating new technologies, we explore the relationships between materials, structures, and forms, and create unprecedented product expressions.